MCM Technologies has further expanded its Software-as-a-Service (SaaS) marketing platform

MCM Technologies has further expanded its Software-as-a-Service (SaaS) marketing platform, MCM Platform, to help customers quickly and cost-effectively simplify and maximize their marketing efforts.

Houston, TX, April 29, 2013 — MCM Technologies has expanded its SaaS marketing creation, communication and evaluation system, MCM Platform.

The MCM Platform helps marketers complete and improve their marketing production cycle, giving marketers every tool they need from digital asset management to ad building and editing tools, distribution and evaluation of marketing efforts.

"Many of our customers come to us using many systems and many partners to execute even one marketing campaign across one or more channels. MCM Platform provides users a single, web-based interface with every tool they need to design, distribute, and monitor marketing efforts," said Lan Nguyen, CEO of MCM Technologies. "Our system is user-friendly, intuitive and can be used at the corporate-level alone or as a corporate-controlled system with multiple users and locations having access."

MCM Platform enables customers to immediately gain the benefit of this software without significant start-up costs and training. As part of its SaaS offering, MCM Technologies developers help customers remotely manage the performance of the system when needed.

MCM Platform Solutions that are available via SaaS today include:
• MCM DAM – Digital Asset Management
• MBuilder – Automated ad production
• MEditor – Corporate-controlled, brand-controlled template edit and output
• MProof – Collaborative proofing system
• MCM Central – Marketing distribution tool
• MDASH – Marketing dashboard that monitors and reports marketing channels

About MCM Technologies
MCM Technologies develops software that helps companies with the creation, communication and evaluation of advertising. Products include brand standard ad creation tools, ad distribution tools, a robust marketing dashboard for all marketing initiatives and custom software systems. Visit mcmtechnologies.com for more information.

MCM Technologies announces Marketing Communication Manager (MCM) Central 2.2

MCM Technologies announces Marketing Communication Manager (MCM) Central 2.2, featuring advanced user reporting dashboard, better campaign planning tools and major improvements for its system.

Jennifer Schulte, Houston, TX, April 22, 2013 — MCM Technologies announced today the availability of MCM Central 2.2. The latest version of MCM offers clients a significantly enhanced experience for creating, executing and results-reporting of integrated email and mobile communications with customers.

The online MCM interface has been upgraded in order to give clients a more robust visual representation of the reporting they need to monitor and evaluate marketing communications.

"MCM Central offers companies a flexible, user-friendly tool that simplifies communicating to your customers via email and mobile", said Lan Nguyen, CEO at MCM Technologies. "Users can log in anytime/anywhere they have web access – with virtually any device – to set up a single marketing initiative or pre-scheduled campaign to execute over a period of time to designated customers. MCM monitors results of the campaign, and a user can monitor these real-time results with an impressive dashboard".

"There is a strong demand for MCM Central as companies continue having to cut costs and are looking at bringing services in house," said Anh Nguyen, VP Technology Development at MCM Technologies. "This is a very popular tool with agencies who are wishing to expand their offerings to their own clients, without having to hire an entire department to do so. We offer MCM completely branded to agencies, so that they can have their own proprietary tool, and even a branded login for clients."

"MCM Central is positioned to provide companies with a complete, professional solution for multi-channel marketing communication, and we pride ourselves on having the best value product on the market," said Lan Nguyen.

About MCM Technologies
MCM Technologies develops software that helps companies with the creation, communication and evaluation of advertising. Products include brand standard ad creation tools, ad distribution tools, a robust marketing dashboard for all marketing initiatives and custom software systems. Visit mcmtechnologies.com for more information.

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