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MCM Technologies' Blog

Driving Shopper Activity with Your Website

on Friday, 07 June 2013. Posted in MCM Technologies' Blog, MCM's Products

Driving Shopper Activity with Your Website

Driving Shopper Activity with Your Website

Driving Shopper Activity with Your Website
Customers engage more with your brand online and off when you have easy to use custom web functionality on your website.

Relevant interaction and preference-based communications with customers during the crucial points of their purchase cycle – when they are planning their shopping trips or shopping online or off – increases customer satisfaction and keeps customers shopping often and spending more.

With tools such as a dynamic shopping list, interactive circulars, coupons, recipes and loyalty program login and information, customers begin to rely on your website for all of their shopping needs.

MCM Technologies' HappyShopper gives companies the website tools that help their shoppers with shopping planning, shopping online and even shopping in store. Companies maintain the look and feel of their website and are able to incorporate specific functionality that drives their shoppers' behavior and collects important customer data along the way.

Now, couple high-impact interaction on your website with mobile-friendliness, and you've got it. This year, Forrester reported that within the next three years the amount of retail sales done through mobile will reach almost US$ 30 million! (How US Consumers Shop on Mobile Devices – Forrester)

Your customers are on their iPhone and iPads when they're interacting with your website, so it's important that your website is mobile-device-friendly.

How do you get there? With HappyShopper. Contact us today for a demo: This email address is being protected from spambots. You need JavaScript enabled to view it.

Integrated Email and Mobile Communication

on Friday, 07 June 2013. Posted in MCM Technologies' Blog, MCM's Products

Integrated Email and Mobile Communication

Integrated Email and Mobile Communication

Integrated Email and Mobile Communication
Keeping well connected with customers is vital for marketing professionals throughout the customer lifecycle. Companies that sell products and services are always looking for new ways to enhance sales and marketing efforts to generate more revenue.

Email and mobile marketing help marketing professionals get the word out in a cost-effective manner. Businesses that wish to build both a strong market presence and quick sales use automated software to speedily connect with their target market.

Broadcast media can be pricy and ineffective. Email and mobile communications allow you to communicate in a targeted, effective way that yields the greatest return. Using email and mobile marketing software allows you to save on cost and reach a focused segment of the market to bring a better return on investment.

In the current economy, it is tough for businesses to survive without consistent branding and integrated advertising efforts.

To create market retention and to get ahead of competitors, it is vital to get a head start by using the latest marketing tools and technologies such as a multi-channel marketing distribution platform.

Keep Your Customers Happy and Boost Your Brand

on Monday, 27 May 2013. Posted in MCM Technologies' Blog

Keep Your Customers Happy and Boost Your Brand

Customers can often stay loyal to a certain company or a certain brand indefinitely, unless either something specific happens that causes them to want to change, or another company comes around and happens to charm the customer at a time when they may be feeling a bit ignored by their favorite company. Like any relationship, the ones that you form with your customers are going to be critical for your brand development and brand management. Continuing to be recognized as a top notch company is critical. When your customers start to lose touch with you, the door opens for someone else to swoop in and poach those very same previously loyal customers away from you.

Here are three ways that you can ensure great brand management by keeping your customers very happy and making them feel important:

1. Use the social media networks consistently: Since social media is now one of the primary ways in which many customers are getting their news and keeping in touch with others, staying active is important for your brand management. When you start to fade away on the social networks, you definitely run the risk of being forgotten, even by your loyal customers. They will slowly become more interested in “someone else” and perhaps end up jumping ship and moving on.

2. Use your email marketing lists consistently: Email is another way that you need to keep in contact with your customers. Because most people are checking their email at least daily, and many of those people checking it constantly, you do not want to miss out on this opportunity to connect with the customers and remind them that you are not only still out there, but ready and waiting to deliver to them the exact goods and services that they need, and that you are committed to your customer service and high quality reputation.

3. Address issues promptly: If, at any time, a customer has a question or concern, then you have to be sure that you address it as soon as you possibly can. The moment that a customer feels like they wait too long to hear back from you, their loyalty will start to slip, and it will slip fast. Even if they have a simple question about a shipping policy, don’t let it go unattended for too long. Most customers report that they are willing to wait a couple of days to hear back from a trusted company, but those companies that are committed to great brand management will find a way to shorten that waiting time and get the information to the customers immediately. Live chat and email contact information is one great way to get that done.

Brand management requires that you keep close tabs on your loyal customers and maintain the relationships and connections that you have developed. These connections are going to be critical for your success, and should be recognized as extremely valuable. When you do this, and follow the tips above, you will find it easier to maintain the relationships with your customers more easily.

Small Business Internet Marketing Success

on Monday, 27 May 2013. Posted in MCM Technologies' Blog

Small Business Internet Marketing Success

Since internet marketing came onto the scene, nearly 20 years ago now, many small and medium sized businesses have found tremendous success. But, more of them have found failure. Although online shopping has all but replaced regular brick and mortar shopping, and people get most of their information from the internet, it is surprisingly easy to fail at online marketing. SEO firms are working closely with their clients to make sure that these areas are covered.

To ensure the success of your internet business is a primary goal, and here are four things that you can do, today, to help to maximize your chances of success with internet marketing:

1. Mobile marketing optimization: Unless you have optimized your site for mobile users, then you are going to quickly fall behind the competition. Mobile marketing is growing even more quickly than internet marketing grew in the first place, and mobile users are soon going to outnumber traditional PC users. Getting on board with mobile users is essential to your success, because people want their information on the go and they want constant access to the companies and products that they are interested in.

2. Recognizing the power of social media: Small businesses and medium sized businesses stand to gain the most from using social media platforms like Facebook and Twitter to connect with customers. Growing your brand by using social media optimization and having a strong presence is one way that you can keep your online business not only current, but right in the faces of your potential customers. And, reaching new customers becomes easier with every customer that you do connect with in the social networks, because you then have the ability to potentially connect with all of their connections without doing any additional work on behalf of your company.

3. Building up a strong email marketing campaign: Remembering to build up a strong email marketing list is important. Gather as many emails as you can, voluntarily, and use them wisely to connect with customers. Email continues to be a convenient and effective way to touch base on a regular basis with those who are in your target audience. Make sure it is simple for your visitors to sign up for your email list, or to contact you with questions or concerns, and always respond promptly to demonstrate your commitment to customer service. The easier you are to reach, the less likely visitors will be to look elsewhere for the information that they are seeking.

4. Strong SEO techniques are a must: Make sure that you are using the latest and most powerful SEO techniques to get your site ranked well in the search engines. People are still using keyword searches to find what they are looking for, so using the right search engine optimization techniques will help you get to the top and be found.

Combining each of these important factors will help to increase the chances of success for your small to medium sized business on the internet. Each part is important alone, but together it will combine for an online marketing strategy that will set you apart from your competition and help you to stay not only afloat, but be very successful.

Ways to Optimize Your Digital Resources

on Monday, 27 May 2013. Posted in MCM Technologies' Blog

Your website is an important digital resource for your online business. When you develop a marketing plan for your internet business, you have to take into consideration all of the resources that you have, and use them as effectively as possible. Resources include the money that you can invest in the business, the manpower and energy that is available to run the company, the quality of the website and marketing materials that you have, and your thorough business plan. Each of these factors will play an important part in the success of your business.

Optimizing your digital resources will take many forms. Here are some important ways that you can make your digital resources, or your website, most effective for promoting your business:

1. Find excellent support: When you work with an internet marketing company or an SEO firm, you will have the benefit of having expert support for your digital marketing plan. You will have people who understand how to make a website successful working for you.

2. Focus on customer acquisition: Make sure that you are maximizing your digital resources to find new customers. This is often where you are going to get the best leads, because of the flexibility in marketing strategies that are available. Using email, social media and great SEO techniques will all assist you in finding customer leads and generating new business.

3. Understand user intent: Understand why and how customers are getting to your website and what they hope to find when they arrive. Tailor your digital resources, and your website so that you are providing what they need, whether it is information for their research, products and services that are going to be helpful and useful, or networking opportunities. There are many different types of websites, and knowing what the customers that are finding you really want, by using surveys and monitoring the analytics carefully, will help you to provide exactly what they need. Attending to the users' satisfaction is an important part of your ranking in the search engines, and when you do this you will find that your ranking will rise.

4. Diversify your content: When you have different types of content, ranging from blog posts, to informational articles, to videos, to downloadable materials, you will be able to capture the attention of a wide variety of visitors, and you will appeal to a wider audience. This will help you to get more leads and conversions and is an important way that you need to optimize your digital resources to reflect the quality and service available from your company.

All of your resources are important in the business world, but your digital resources, or your website, is one of the strongest and most flexible assets that you have. Make sure that you are getting the most out of your site by using these helpful tips. SEO firms often provide a range of services that will help you to use as many internet marketing solutions as you can to accomplish this task.

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