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MCM's Products

Driving Shopper Activity with Your Website

on Friday, 07 June 2013. Posted in MCM Technologies' Blog, MCM's Products

Driving Shopper Activity with Your Website

Driving Shopper Activity with Your Website

Driving Shopper Activity with Your Website
Customers engage more with your brand online and off when you have easy to use custom web functionality on your website.

Relevant interaction and preference-based communications with customers during the crucial points of their purchase cycle – when they are planning their shopping trips or shopping online or off – increases customer satisfaction and keeps customers shopping often and spending more.

With tools such as a dynamic shopping list, interactive circulars, coupons, recipes and loyalty program login and information, customers begin to rely on your website for all of their shopping needs.

MCM Technologies' HappyShopper gives companies the website tools that help their shoppers with shopping planning, shopping online and even shopping in store. Companies maintain the look and feel of their website and are able to incorporate specific functionality that drives their shoppers' behavior and collects important customer data along the way.

Now, couple high-impact interaction on your website with mobile-friendliness, and you've got it. This year, Forrester reported that within the next three years the amount of retail sales done through mobile will reach almost US$ 30 million! (How US Consumers Shop on Mobile Devices – Forrester)

Your customers are on their iPhone and iPads when they're interacting with your website, so it's important that your website is mobile-device-friendly.

How do you get there? With HappyShopper. Contact us today for a demo: This email address is being protected from spambots. You need JavaScript enabled to view it.

Integrated Email and Mobile Communication

on Friday, 07 June 2013. Posted in MCM Technologies' Blog, MCM's Products

Integrated Email and Mobile Communication

Integrated Email and Mobile Communication

Integrated Email and Mobile Communication
Keeping well connected with customers is vital for marketing professionals throughout the customer lifecycle. Companies that sell products and services are always looking for new ways to enhance sales and marketing efforts to generate more revenue.

Email and mobile marketing help marketing professionals get the word out in a cost-effective manner. Businesses that wish to build both a strong market presence and quick sales use automated software to speedily connect with their target market.

Broadcast media can be pricy and ineffective. Email and mobile communications allow you to communicate in a targeted, effective way that yields the greatest return. Using email and mobile marketing software allows you to save on cost and reach a focused segment of the market to bring a better return on investment.

In the current economy, it is tough for businesses to survive without consistent branding and integrated advertising efforts.

To create market retention and to get ahead of competitors, it is vital to get a head start by using the latest marketing tools and technologies such as a multi-channel marketing distribution platform.

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